Unlock the Power of Data-Driven Sales with Incentivized Market Research

We run targeted campaigns on LinkedIn, Google, and Facebook to attract, qualify, score, and study leads. By offering unique incentives like gift cards and product discounts, combined with compelling unique selling propositions, we can cost effectively acquire more leads, quicker, and for less money.

Before leads can sign up for a meeting and receive their incentive, we require them to answer a survey that qualifies and scores leads regarding their budget, decision-making authority, needs, and timeline. In that same survey, the lead is required to watch a sales video and answer discovery questions, ensuring they are well-informed and ready to engage. Qualified leads are then able to book a meeting with your sales reps.

The survey data provides detailed audience insights to help you segment effectively, improve the effectiveness of your marketing content, and refine your audience targeting as to recruit higher quality leads. All results statistically modeled, analyzed, and passed to your CRM, enhancing full-funnel marketing strategies and optimizing performance campaigns.

We begin with an in-depth discussion to collect data on your target audience, unique selling propositions, and other key factors. This helps us understand how to effectively target, attract, and score qualified sales leads, ensuring our campaigns are aligned with your specific objectives.

Our team designs a customized marketing campaign using insights from the initial consultation. We create targeted ads on platforms like LinkedIn, Google, and Facebook, incorporating unique incentives and compelling selling propositions to attract potential leads. This is complimented with a lead scoring survey that assesses their budget, decision-making authority, needs, and timeline. The survey also incorporates a sales video to educate the lead.

As leads interact with our campaigns, they are required to complete the qualification survey and watch a sales video before signing up for a meeting. Based on their survey responses, we assign each lead a qualification score. After qualifying, they answer discovery questions about their pain points and expectations, then book a meeting with your sales reps. By the time of the meeting, leads are well-informed and prequalified, making the initial conversation more productive and akin to a second meeting.

Post-meeting, we analyze the gathered data to provide you with detailed insights into your audience. This includes segmenting your audience based on their responses and identifying key trends and opportunities. Our recommendations help you refine your marketing strategies, optimize content, and improve future campaigns, ensuring ongoing success and higher conversion rates.

Our proprietary technology integrates with major ad platforms like LinkedIn, Google, and Facebook to deploy performance marketing campaigns. It combines promotions like giveaways and sweepstakes with surveys, using videos to engage and educate leads. The platform also integrates with CRM systems like Salesforce and HubSpot, ensuring a seamless flow of data from lead generation to sales opportunity management. This enables sales reps to start meetings with well-qualified and informed leads, significantly improving the efficiency and effectiveness of the sales process.