At Sweeplift we believe businesses have always succeeded because of the direct connection between founder and fan. That value begins when a founder first imagines how their new idea will be met with the wonder and appreciation of their end consumer. As that inspiration became a reality business builders once had plenty of face-to-face interactions with their customers to shape the offering itself and mold every aspect of its presentation. In an increasingly "remote" world, today's founders get buried reams of digital click but few conversations. That's why we've designed Sweeplift to reconnect founder and fan like we did for our partners at Derek Jeter's digital trading card company, Arena Club.
We believe in the power of creative ideas to differentiate brands from competitors. As effective as the first wave of performance marketing was in the short term, it often led to competitive brands delivering the same rational offers. Sooner or later, in order to grow, you need a distinctive brand that stands for something that people care about. That’s why we’re committed to partnering with clients, agencies and creators to unlock the insights that lead to braver, smarter, bolder creative campaigns. Like the one the brilliant marketers at Sheba and creative geniuses at AMV/BBDO had about cat owners who love their pets despite being deeply allergic to them.
We believe that not all first party data is created equal. While the "walled garden" digital platforms provide advertisers with a baseline of helpful off-the-shelf audiences and behavioral data, the next wave of marketing will be won by those who enrich that data with attitudinal context. Businesses who succeed in the long term will use that enriched data to uncover new ways to add more value for people (e.g., improved products, relevance to new audiences, etc). That’s why we help brands evolve to find new audiences and even create new products that spur growth via innovation like we did for the just-like-a-trainer in your pocket workout app - Shred.
We believe that businesses who use sweepstakes and other promotions to simply pad email lists are leaving money on the table. We see promotions as an opportunity for thoughtful brands to offer tangible value to consumers. Sweeplift helps clients come out ahead by going beyond simply gathering data. Our programs secure more than consent for remarketing. They allow marketers to give and get more, establishing mutually beneficial exchanges between brand and customer that lead to conversion or even advocacy.
We believe that creativity unlocks the power of new technology. The next wave of machine learning is just the latest example. As AI streamlines many aspects of the marketing process - from image generation to copy writing and production - the focus of marketing teams will shift. In other words, in a prompt-centric world, the richer the inputs, the more differentiated the outputs. Which is why Sweeplift is focused on helping our clients to find the richest, most human inputs possible to unlock the kind of creative work that leads to differentiation and growth.
Join us to see how we can help you unlock the next wave of performance marketing.