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Keith Wright, Founder & CEO

Founder & CEO at SweepLift. Bridging audience and creative with scientific precision, optimizing ROI for industry leaders through first-party data strategies. Former member of the Google's Marketing Platform team. Passionate about efficient media spend.

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The Ultimate Incentivized Lead Gen Playbook

Why Did NFL Fans Love These Three Super Bowl Ads?

If you’re going to do promotions anyway, you might as well get more from them

The Art of Audience Profiling: Stanley Cups’ Road from $70M to $750M

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Welcome to the Next Wave of Performance Marketing

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