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How it works

Audience Profiling and Targeting

We help develop audience segments, personas and map this to campaign targeting strategies.

Services & How It Works - Audience Profiling-min-1
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    Cold Audience
     Targeting based on demographics, firmographics, psychographics and behavior
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    Marketing Audience
    Targeting based on emails and account lists as well as visitors to websites, blogs and social profiles.
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    AD Platform
    Utilizing ad platforms such as LinkedIn, Google search and display, and Meta. 

Incentivized Lead Generation Campaigns

Targeted campaigns run showing ads that use unique selling propositions with an incentive offer that encourages them to boot a meeting or take some sort of action. 
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How It Works - Incentivized Lead Generation Campaigns-min-1
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    Ad Messaging
    We combine your unique selling propositions with an incentive and call to action. 
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    Ad Creative
    Give out credits that can go towards one of hundreds of different charities. 
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    Campaign Optimization
    Grant gift cards that can be used and redeemed with one of over three hundred options.

 Qualification Surveys

We design unique surveys that will qualify, educate and conduct discovery with a lead before they can sign up for the offer.
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    Lead Qualification
    Qualification questions focused on budget, authority, need and timing.
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    Lead Education
    Sales video under two minutes similar to an elevator pitch. 
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    Lead Discovery
    Open ended discovery questions focused on customer pains and gains discovery
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    Sign Up FOrm
    Collect contact data on the user, their company, their location, and collect a marketing
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Lead Scoring

Each lead generated is labeled by audience and scored based on their firmographics, demographics, budget, authority, need and timing.
Homepage - How it works-min-1
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    Firmographics
     This takes into consideration data on the company such as industry, company headcount, revenue and location.
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    Demographics

    These data points relate to name, location, agen, gender, job title, job seniority, and job functions of the respondent lead.

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    Nurture Leads Qualification Questions Bant
    These are close ended questions that qualifies or screens out the lead based on budget, authority, need and timing
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    Lead Score
    A score between 0 and 10 is assigned determining the lead quality either being Unqualified, Marketing Qualified, or a Sales Qualified Lead.
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    Audience Persona
    We can create and label the audience personas of the lead as it relates to pain points, motivations, and sought after benefits.
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    Audience Segment
    We segment the lead based on industry, size, top use cases and buyer stage.
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CRM Automation

 We help map over your lead data to your CRM. We support HubSpot, Salesforce and Zoho.
How It Works - CRM Automation-min

Demos and Sign Ups

After leads complete the survey they are required to take action by booking a meeting or signing up for an account.
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    Sales Meeting or Demo
     If booking the meeting the lead will receive the incentive after the meeting.
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    Account Sign Up
    Signing up for an account the lead will receive the incentive after they complete and confirm their account sign up has been completed. 
How It Works - Demo and Sign Ups-min

Incentive Fulfillment

Different gift cards are sent out via a customized email. We can choose from over 300 different incentive options.
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    Popular Brands

    Choose from hundred of top branded gift cards such as Amazon, Starbucks, Nike and DoorDash 

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    Charity

    Give out credits that can go towards one of hundreds of different charities.  

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    Choose Your Own
    Grant gift cards that can be used and redeemed with one of over three hundred options.
How It Works - Incentive Fulfillment-min