How It Works

We segment your target audience based on pain points, expected benefits, top use cases, and other behaviors.
Our process develops clear audience personas and profiles, helping you prioritize segments based on business opportunities.
Improve the effectiveness of your messaging, marketing, and sales efforts with targeted audience insights.

Utilize audience profiles to develop targeted campaigns on platforms like LinkedIn, Google, and Facebook.
Craft precise messaging and creative ads to capture attention and engage your audience, supplemented with enticing incentives.
Optimize campaigns daily to ensure high-quality lead generation, strong click-through rates, and profitable ad costs.

Qualify: Ask targeted questions about the lead's needs, pain points, objectives, timeline, budget, and dedication to solving their problem.
Educate: Show educational and sales-related videos to help leads understand your solution and the value of the first meeting.
Discovery: Pose open-ended questions to gather insights on pain points, benefits sought, timeline, use cases, and awareness of competitors.

Set up CRM integration and map all collected data for easy access by the sales team.
Enable the marketing team to run monthly or quarterly reports to demonstrate program effectiveness.
Configure the CRM in a customized manner to ensure proper data storage and organization.

Utilize qualification questions, demographic, and company data from the sign-up form and survey to generate a lead score.
Assess whether a lead is ready for sales engagement or needs further nurturing by the marketing team.
Pass lead scores to the CRM for seamless integration and prioritization.

Begin the meeting by reviewing survey responses and asking the lead to elaborate on their answers, continuing the discovery process.
Collect additional information to prepare for a second meeting where a tailored solution is presented.
Include additional stakeholders to move the opportunity closer to a closed deal, improving sales efficiency and reducing time to close.

Collect and analyze data from each lead to build statistically significant insights on different audience segments.
Develop stronger audience profiles to help the marketing team create more effective messaging and content.
Empower the sales team with insights to craft stronger sales pitches and improve overall sales performance.

Recruit consumers via ad platforms like Meta, Google, TikTok and LinkedIn
Invite participation with compelling promotions such as sweepstakes, giveaways and coupons
Secure thoughtful feedback quickly from real consumers in trusted, social environments

Survey templates aligned with top use cases
Advanced image, video, and audio stimuli support
Single choice, multiple choice, open ended, rank order, likert scale, and rating scale quesitons

Collect name, emails and marketing consents Preferred product, message and consumer value embedded in data
Analyze using analytics and generative AI
Easily send to destinations like your CDP, CRM and ad platforms for quick activation