Our Services

Our Services

Incentivized Lead Generation

We design and manage incentivized lead generation campaigns across LinkedIn, Meta, Google, email and your own website using incentives to compel your target audience. 

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     We develop audience targeting
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     We develop ad messaging and creative
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    We setup campaigns and optimize them across
    LinkedIn, Google and Facebook
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Lead Scoring

We use firmographic and demographic data points combined with budget, authority, need and timing qualification data to assign a score between 0 and 10.
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    Each lead has to complete one of our proprietary lead qualification surveys
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    The survey qualifies and scores each lead
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    The score is between 0 and 10
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    The lead is then assigned a status as either a Sales Qualified Le ad (8, 9 or 10), Marketing Qualified Lead (5, 6, or 7), or an Unqualified Lead (0, 1, 2, 3 or 4)

Audience Profiling

After surveying a large number of people from your target audience we can use the insights to develop more refined profiles for segmentation, persona, messaging and content purposes.

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    We profile the client’s ideal customer persona
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    This is rooted in their pain points, the benefits they are seeking, and their underlying motivations
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    We use the lead survey data to refine the persona profiles overtime
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 Campaign Optimization

We learn quickly about the best messaging, ad creative, audience targeting, time of day, day of week and more to optimize your lead generation campaigns. 
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    We run experiments with the audience targeting
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    We run experiments with different ad messaging
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    We test out a variety of different ad creative
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    We try different days of the week and times of the day
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    We continually optimize the campaign with the above tactics to drive down the cost per lead and increase the quality of the leads
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Lead Nurturing

We design and implement lead nurturing campaigns that use audience segments, automated workflows and email sequences to nurture leads educating and persuading them to say “yes” to your business.

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    The leads that are assigned automated workflows based on their score 
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    We setup the CRM integration to automatically segment each lead
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    We assign the lead a persona
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    We mark the lead’s current lifecycle stage as well
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    Content can be dispersed to leads based on their segment, persona, and lifecycle stage helping increase the likelihood of them become a sales qualified lead
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