SERVICES

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Audience Research

We help you profile, segment and target your ideal audience across LinkedIn, Google, and Facebook.
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    We help craft effective audience targeting strategies using a combination of cold audience targeting, remarketing, and keyword strategies.
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    We do this by extensively researching your audience and segmenting them by their pain points, objectives, top use cases, and buying habits.
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    We help you prioritize the audience segments based on their business opportunity and craft effective messaging to connect with them to drive action.
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Performance Lead Gen Campaigns

We develop, manage and optimize campaigns that combines unique selling propositions with attractive incentives.
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    We start with developing clear messaging that highlights your solution's unique benefits and addresses audience pain points.
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    We combine our marketing messaging with compelling incentives, such as gift cards, to encourage your target audience to take a meeting and ensuring they understand the value of that meeting.
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    We then optimize your campaigns across LinkedIn, Google, and Facebook, constantly refining messaging, creative, and audience targeting to achieve the best results.
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Survey Design for Lead Qualification

We create effective surveys that qualify, score, educate, and conducts discovery with your leads before they can book a meeting.
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    Our surveys are programmed with qualifying questions to assess lead relevance, budget, timeline, and decision-making authority.
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    Educational videos on your offering are showing within the survey excite and inform leads about your offering, ensuring they understand the value of the meeting.
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    Discovery questions then capture insights on pain points, expected benefits, use cases, and competitor views, making sure leads are highly qualified and ready for your sales team.
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MQL & SQL Lead Scoring

We develop a robust lead scoring mechanism to identify sales qualified leads.
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    We create a lead scoring system that integrates various weighted variables, including demographics, firmographics, and behaviors based on survey responses.
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    Surveys are enriched with data on job titles, industries, company sizes, revenues, and other relevant factors to enhance lead scoring accuracy.
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    The lead scores are passed to the CRM, enabling marketing and sales teams to prioritize high-value leads or for the marketing team to nurture for those needing further warming.
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Data-Driven Sales Enablement

We enhance meeting efficiency and close rates with detailed lead information.
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    Leads complete a qualification survey, watch an educational video, and answer discovery questions, with all data automatically passed to your CRM.
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    Sales reps leverage this information to drive productive meetings by discussing discovery answers and tailoring the conversation to the lead's specific needs.
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    Post-meeting, leads receive an incentive, creating a positive experience and fostering strong relationships from the start.

Solutions to Propel Your Entire Brand Strategy

Learn how to launch successful products and campaigns with the best audience through first party consumer connections

Connect with Our Sales Experts for Your Next Growth Breakthrough