Unlock the Power of Data-Driven Sales with Incentivized Market Research
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TRUSTED BY
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OUR METHODOLOGY
SweepLift's incentivized market research uses targeted advertising to recruit, score, educate, and study sales-qualified leads with gift cards or discounts. Participants complete a survey, answer discovery questions, and watch educational videos before signing up for a sales meeting, helping to lower lead costs and boost close rates.
OUR EXPERTISE
Learn How to Drive Ready-To-Sell Leads
Drive Revenue With Incentivized Marketing
SweepLift's program integrates ad platforms, qualification surveys, marketing videos, and a data-driven sales process.
![Screen Shot 2024-04-15 at 3.36.03 PM](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/Screen%20Shot%202024-04-15%20at%203.36.03%20PM.png?width=1422&height=1590&name=Screen%20Shot%202024-04-15%20at%203.36.03%20PM.png)
Incentivized Market Research Campaigns
We run targeted campaigns on LinkedIn, Google, and Facebook to attract, qualify, score, and study leads. By offering unique incentives like gift cards and product discounts, combined with compelling unique selling propositions, we can cost effectively acquire more leads, quicker, and for less money.
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SEGMENTATION: Learn how to best structure the market into distinct segments
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NEEDS: Clearly understand the differences between these segments in terms of emotional and functional needs
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PRIORITIZATION: Easily prioritize the opportunity with these segments and activate them through the walled garden ad platforms
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Sales Qualified Lead Generation
Before leads can sign up for a meeting and receive their incentive, we require them to answer a survey that qualifies and scores leads regarding their budget, decision-making authority, needs, and timeline. In that same survey, the lead is required to watch a sales video and answer discovery questions, ensuring they are well-informed and ready to engage. Qualified leads are then able to book a meeting with your sales reps.
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FEATURES & BENEFITS: Learn about the top feature and benefit combinations that will win over your target audience
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PRICE RANGE: Understand what price range your target audience is most willing to pay
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TARGET AUDIENCE: Shed light on the audience segments who have the highest propensity to convert for each product
![Screen Shot 2024-04-13 at 8.39.22 PM](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/Screen%20Shot%202024-04-13%20at%208.39.22%20PM.png?width=1422&height=1594&name=Screen%20Shot%202024-04-13%20at%208.39.22%20PM.png)
Audience Insights and Full-Funnel Strategy
The survey data provides detailed audience insights to help you segment effectively, improve the effectiveness of your marketing content, and refine your audience targeting as to recruit higher quality leads. All results statistically modeled, analyzed, and passed to your CRM, enhancing full-funnel marketing strategies and optimizing performance campaigns.
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MESSAGING: Measure the effectiveness of different messaging strategies
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CREATIVE: Receive feedback on the engagement levels of your creative by audience
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FULL-FUNNEL: Develop a comms strategy for each audience and marketing stage
OUR PROCESS
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1. Initial Consultation
We begin with an in-depth discussion to collect data on your target audience, unique selling propositions, and other key factors. This helps us understand how to effectively target, attract, and score qualified sales leads, ensuring our campaigns are aligned with your specific objectives.
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INCENTIVE: Align audience interests with promotional incentives using sweepstakes and giveaways
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RECRUIT: Reach any audience across walled gardens ad platforms, email, and SMS
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ACQUIRE: Acquire their first-party data, secure marketing consent, and provide coupons to drive conversions
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2. Campaign Design and Launch
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SURVEY: Conduct consumer surveys to gather preferences and feedback
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AUDIENCES: Create audience personas by profiling their pain points, needs, and motivations
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CONCEPTS: Gather feedback on various product, packaging, and ad concepts
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3. Lead Qualification and Meeting
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GENERATIVE AI: Establish a proprietary consumer knowledge base to fuel generative AI
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ANALYZE: Understand advanced customer segments illuminating the “why” behind top products and campaigns
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ACTIVATE: Action on the intelligence within the same channels used to collect the data to drive performance
![Screen Shot 2024-04-15 at 3.41.29 PM](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/Screen%20Shot%202024-04-15%20at%203.41.29%20PM.png?width=1420&height=1592&name=Screen%20Shot%202024-04-15%20at%203.41.29%20PM.png)
4. Insights and Strategy
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GENERATIVE AI: Establish a proprietary consumer knowledge base to fuel generative AI
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ANALYZE: Understand advanced customer segments illuminating the “why” behind top products and campaigns
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ACTIVATE: Action on the intelligence within the same channels used to collect the data to drive performance
OUR PLATFORM
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Sweeplift's Proprietary Incentivized Market Research Platform
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GENERATIVE AI: Establish a proprietary consumer knowledge base to fuel generative AI
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ANALYZE: Understand advanced customer segments illuminating the “why” behind top products and campaigns
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ACTIVATE: Action on the intelligence within the same channels used to collect the data to drive performance
CUSTOMER TESTIMONIALS
Start-Up Accelerator
SweepLift’s 'Ready-to-Close' system transformed our sales. We cut costs, increased leads 10x, and improved our close rate to 15%. In the first week, we closed a major deal, covering the program's cost. SweepLift made our sales efficient.
- CEO, Altura Ventures
Data Management
"SweepLift has greatly improved our lead generation with effective ad campaigns. The SweepLift team provided essential guidance and support, helping us optimize our outcomes. We appreciate their expertise."
- Head of Marketing, Y42
Data Ops
"Bringing in qualified leads is tough, but SweepLift impressed me. I've only recommended two tools to our CEO: HubSpot and SweepLift. They stood out among the daily pitches I get. Dave needs to focus on SweepLift."
- CEO, Datapath
CASE STUDIES
Decreasing SQL Costs by 5x with Operations Decision Makers
MarTech Solution: Recruiting Qualified B2B Marketers
Altura Ventures Usage of SweepLift’s “Ready-to-Close” Lead Gen System
INSIGHTS BLOG
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