Collect the most actionable first-party data. Analyze insights for audience targeting, platform and creative messaging. Activate effective campaigns segmented by audience value and creative preference.
Experimenting with ads and gathering audience insights is costly. Choosing the right creative for the right audience, on the right platform is difficult. SweepLift helps social media marketers pre-test campaigns to align their audience, platform and creative messaging. It’s continuous learning for smarter ad spend.
Pre-test to align your platform, targeting, and creative before activating campaigns.
Efficiently produce rich insights to segment and optimize campaigns.
Decrease your reliance on interest and demographic data from big platforms.
Your insights will be actionable, and your first-party data will be engineered for activation. SweepLift’s promotions, giveaways, and sweepstakes produce data and insights that are:
Collect the demographic, persona, economic value, and preferred ad creative data you need for advanced segmentation.
Create remarketing and lookalike audiences across top ad platforms.
Send first-party data back to the ad platform to improve audience and creative targeting.
SweepLift takes your test objectives and maps your audience attributes to ad platform targeting parameters.
Design your promotion, recruitment ad elements, and consumer survey, all in Sweeplift.
Sweeplift deploys your targeted giveaway or sweepstakes and gathers survey responses and first-party data.
Measure test performance and uncover actionable audience and ad creative insights.
Shift your top performing tests into ad campaigns and turn research into revenue.