How SweepLift Made Identity Matrix's Free Trial Look "Too Good to Be True" And Turned That Into Daily Sales Meetings

“A $50 gift card AND 1,000+ free leads? For just a 30-minute meeting? What’s the catch?”

That’s the kind of response we were going for. And with Identity Matrix, that’s exactly what we got.

This wasn’t just another incentivized lead gen campaign. This was SweepLift's strategic packaging of real product value into a high-converting, irresistible offer—built for one specific B2B audience, with one clear result: booked meetings, daily.

Who Is Identity Matrix?

Identity Matrix is an account-based marketing tool that lets B2B marketers see exactly who’s on their website. Their platform de-anonymizes traffic into real leads—full names, titles, emails, phone numbers, company info, even the full journey each visitor took through the site.

Their ideal customer?
B2B companies with decent site traffic that want high-quality leads—fast. Identity Matrix turns pageviews into pipelines.

The Challenge

Even with a powerful product, Identity Matrix had a familiar problem: They weren’t landing meetings with the right prospects.

Some marketers were signing up for trials on their own, but when it came to the perfect-fit accounts—the high-traffic, high-need companies—they weren’t converting. The sales team needed consistent, qualified demos. Fast.

That’s where SweepLift came in.

The Insight That Changed Everything

We didn’t just launch a campaign. We sat down with the Identity Matrix team and asked one question:

“If someone used your product for 30 days, what would they walk away with?”

The answer?
For any company with moderate web traffic, they'd walk away with over 1,000 verified B2B leads—enriched, scored, and ready to engage. That’s huge!

Instead of marketing a “free trial,” we turned it into an outcome:

"Get 1,000+ leads, free."

And we paired that with a simple, powerful incentive:

"Plus a $50 Amazon gift card, just for taking the meeting."

Suddenly, booking a 30-minute demo didn’t feel like a favor—it felt like a no-brainer.

The SweepLift Campaign Strategy

With our message locked in, SweepLift built and deployed the campaign:

• LinkedIn Display Ads — Targeted by job title, industry, and company size

• Creative & Copy — Headlines that hit the value hard: “1,000+ Free Leads + $50 Gift Card”

• Landing Page — Streamlined, clear, trust-building

• Scheduling + Fulfillment — Done-for-you booking and reward management

This wasn’t a generic playbook—it was a custom, high-impact campaign rooted in real product value and tuned specifically to Identity Matrix’s audience.

The Results

• Day 1 Performance: $150 in ad spend → 5 qualified meetings booked

• Sustained Momentum: 3–10 qualified meetings per day, with top-tier prospects

• Conversion: Many prospects signed up for the trial after the demo, and began adopting the product immediately

• Sales Team Impact: The Identity Matrix sales calendar, once thin, was now booked solid—with the right people

Why This Worked So Well

Here’s what made this campaign unique—and so effective:

1. We Didn’t Sell the Product. We Sold the Outcome.

Most SaaS trials are abstract. We made this one concrete: “Get 1,000+ real leads.” That’s value people can picture—and want.

2. The Offer Felt Too Good to Pass Up.

A $50 gift card is already compelling. Add a high-value trial with thousands in lead gen potential, and the offer felt almost too good to be true. That’s where conversion lives.

3. SweepLift Did Everything.

From ad strategy and design to tracking, booking, and gift card fulfillment—Identity Matrix didn’t have to lift a finger.

Key Takeaway

The real power of incentivized lead gen isn’t in the reward. It’s in how you package the product’s potential—and deliver that message to the right people.

With SweepLift, Identity Matrix turned an underutilized free trial into a high-performance growth engine. And they did it with a campaign built just for them—one that couldn’t have worked this well for anyone else.

Ready to Make Your Offer Irresistible?

If you’ve got a powerful product and a sales team hungry for meetings, let’s make your campaign the next one that feels “too good to be true”—and delivers exactly what your buyers are hoping for.

Let’s talk!