Test New Product Concepts and Package Designs with Addressable Audiences

PRODUCT INNOVATIO

Study Products and Packaging with Existing and New Audiences to Uncover Growth Opportunities

Study the features and benefits different audiences would be most interested in and what type of packaging would catch their attention unearthing new paths to growth.

Product and Package Innovation

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    Study product features and benefits combinations
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    Test the engagement level of different packaging
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    Understand different audiences’ willingness to pay
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Features and Benefits

Understand which features are most sought after and the benefits consumers perceive they would receive.

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Package Distinctiveness

Learn how effective packaging is at grabbing consumers’ attention and peaks their purchase interest.

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Pricing Strategy

Discover how much different types of consumers are willing to pay for your solution.

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