Test New Product Concepts and Package Designs with Addressable Audiences
![PRODUCT INNOVATIO](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/PRODUCT%20INNOVATIO.png?width=1080&height=1080&name=PRODUCT%20INNOVATIO.png)
Study Products and Packaging with Existing and New Audiences to Uncover Growth Opportunities
Study the features and benefits different audiences would be most interested in and what type of packaging would catch their attention unearthing new paths to growth.
Product and Package Innovation
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Study product features and benefits combinations
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Test the engagement level of different packaging
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Understand different audiences’ willingness to pay
![FEATURES AND BENEFITS-1](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/FEATURES%20AND%20BENEFITS-1.png?width=1080&height=1080&name=FEATURES%20AND%20BENEFITS-1.png)
Features and Benefits
Understand which features are most sought after and the benefits consumers perceive they would receive.
![FEATURES AND BENEFITS-1-1](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/FEATURES%20AND%20BENEFITS-1-1.png?width=1080&height=1080&name=FEATURES%20AND%20BENEFITS-1-1.png)
Package Distinctiveness
Learn how effective packaging is at grabbing consumers’ attention and peaks their purchase interest.
![FEATURES AND BENEFITS-2](https://43849424.fs1.hubspotusercontent-na1.net/hub/43849424/hubfs/FEATURES%20AND%20BENEFITS-2.png?width=1080&height=1080&name=FEATURES%20AND%20BENEFITS-2.png)
Pricing Strategy
Discover how much different types of consumers are willing to pay for your solution.
Learn How Brands Gave Unlocked New Growth Opportunities
Read about brand marketers, researchers and agencies that have leveraged this powerful platform